Essential considerations to make for redesigning websites

by Avinash Pathak

Redesigning an existing website is a serious consideration in terms of money and time. If yours is a business website, an analytical approach to redesigning it should be taken. The business goal analysis with a focus on your vision and mission will help evaluate if the website redesign is an informed decision. Checking how the website is communicating to the target groups and how the visitors are interacting with the website is essential to decide on an improvement in the present look and feel of the website. Here is a list of essential considerations to make for redesigning the website: Is the website a complete one with requisite applications? Optimum functionality can be achieved by integrating necessary plug-ins to the website framework. It does not mean that the website should be heavy with unnecessary applications. Visitors will engage with the website only when the website functionality is smooth and interests them. What and how does the website communicate to the visitors? Your purpose or message or vision or mission is communicated to the target audience through the content and design of the website. If there is some issue with these two chief communicative elements or the visitors are being misled and therefore, the bounce rate is high, redesigning the website is a logical move. Where does your website stand in comparison to the competitors? If the website stands low, your traffic loss is the gain for competitors. Is their website better than yours in design and content? What are the different functionalities of their websites? Which plug-ins are they using? How is the interface of their websites? An analysis of these questions helps decide on redesigning the low-impact aspects of your website? Is the interface of your website dynamic? Does it navigate smoothly? The interface of a website is the very first thing that engages visitors. It should be dynamic, appealing, inviting, and user-friendly. The interface should have some areas which can be updated from time to time. No one loves the monotony of visiting the same thing over time. That is why Facebook the social networking giant keeps making impactful changes in the design and functionality. Make a list of things to do to better the interface from various perspectives – design, look, functionality etc. redesigning the website interface demands for quality web design services. Diversity is good but not in case of a website. The look of webpages with diverse font styles, diverse color schemes and diverse page structures is irritating. Aestheticism in the design of the website radiates from the unified look and feel. More, a website with inconsistencies is not search engine friendly. Redesigning the website to unify the look and feel of the pages is a practical decision. What is the unique about your website? Many websites that belong tot the same niche look similar. Check out the competitors’ websites, if they bear any resemblance or similarity to yours? If such is the case, give no second thought to redesigning the website. Hire professional web design services to make your website look unique and different.

Tips on how to check if a web design company is reliable

by Avinash Pathak

If you are going to have your first website designed, you need to hire a professional and reliable web design firm. But, how to check if a company is reliable is the problem. Here are the basic questions with answers to help you overcome this problem. How to know if a web design company is reliable? If a creative and communicative website is your need of the hour, approach the web design company whose creative level is high. Check their work portfolio and take a sneak-peak into the projects on display. It will help you assess the creative potential of the company. Once you are convinced of their creative excellence, you will not hesitate to entrust them with your web design project. While browsing their portfolio, focus on the things to check: ‘Do they design various websites?’, ‘Do the websites they have designed till date look similar?’, ‘What are the features of their websites? How big an organization is the company? What is their stand in the industry? The level of customer support the company is expected to provide along with its services depends on the organization strength. Customer support is an integrated service to facilitate communication with clients during the pre-project and post-project procedures. Knowing how big an organization the company is helps evaluate its stand in the industry. If they are a big organization, they will provide A1 customer support to keep their reputation intact. How professional is the service of the web design company? Professionalism is one of the characteristics of a company being reliable. A company that maintains professionalism throughout the execution of a project is expected to fulfill the project requirements, deliver the project in the deadline, and fix the minor issues post delivery. A professional company is easy to deal with. Make sure to hire their web design services for your project. Is it possible to update the website once it has been built and gone live? It is possible only if the website has been built on a content management system like WordPress. If you have some knowledge of WordPress, you would be able to access the dashboard and make small changes. If the website has not been built on a CMS, you will have to approach the designer whenever a change is needed in the website. It is a time-consuming and costly affair. Make sure to get your website developed on a CMS. Does the company follow a documentation process while executive a web design project? Knowing it is necessary, if you need to withdraw your project from the company owing to any prolonged problem. If the company delays in finishing the project and even crosses the deadline, you can withdraw the project, and take the documentation from them by paying them for the work they have done. Or else, you need to hold your breath on till completion of the project. Does the company provide online marketing support? Many web design companies offer comprehensive service packages including design and marketing. Check if the company you have decided to deal with has a dedicated Internet marketing department. The packages of web design services and SEO services in combination are somewhat affordable. Make sure to check their record of success stories before hiring their SEO services.